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Priority Aligned

We are a dedicated, in-house creative team committed to an established set of university-level communication priorities and strategies. We have two primary functions: support storytelling in coordination with our division partners in News and Media Relations, and develop, manage and consult on all expressions of the university brand.


Communications Platforms

We manage university-level communications platforms to assert a bold and consistent Cornell brand in video, photography, narrative, multimedia, web and new media. The three main properties of our platform "ecosystem" are cornell.edu, the Cornell Chronicle and the brand center website. Together, these platforms host a unified content strategy of relevant, authentic storytelling, designed to win the hearts and minds of key audiences and to propel them to action.


Effective Partnerships

We are proud to represent an institution of such breadth, depth and impact on the world and celebrate that dynamism with a unique brand strategy and brand architecture. We work with partners across the institution to align our university-level priorities and identity with those of the colleges, schools and units; so together, we can advance Cornell's mission of education, research and public engagement. Our combined vision is essential to our success.


Cornell University Marketing Group

301 College Ave
Ithaca, NY 14850
607-255-1679