Video has become an affordable, easy-to-produce tool that can convey your message and encourage action on the part of your audience.
It combines writing, voiceover, design, typography, still images, film, music, and more. Video can reach large audiences—placed on the web, a video has an almost limitless audience.
- Any video created by your unit should identify your unit as part of Cornell University. The following guidelines about use of a video bug, video bumper, and audio intro will help you brand any video you produce. (These guidelines are optional for those units that may have established video style standards.)
- Production standards are critically important to the creation of a video that delivers the desired impact. Without them, the ease of producing video can result in amateurish, poorly edited, and poorly produced products that can act to the detriment of your message. For questions about video style and formats, contact the Video Production Group in University Communications/Marketing at 607.255.8162.