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The Brand Book

Cornell Social Media

Social Media continues to emerge as a valuable communications medium. As you begin to use tools like Facebook, Twitter, Quora, and the like, it is important to develop a voice that represents Cornell in an authentic and engaging manner.

Audiences will vary from platform to platform and according to affiliation with the university. Individuals and units using Social Media on Cornell’s behalf should take the time to determine who their users are and familiarize themselves with the guidelines presented here and with the Social Media Primer, available online at:

Naming Conventions

Use “Cornell” or “Cornell University” when naming social media accounts. This helps to distinguish us from other colleges and universities with “CU” as initials. If your department or unit name is too long to use in its full form, abbreviate as necessary but be sure to use the unit’s full name and “Cornell University” in your bio or description.

Use of the Cornell Logo in Social Media

Many of the avatars associated with social media accounts are not of appropriate size to contain the Cornell logo. (For details on clearances and approved sizes, see Basic Guidelines for Use of the Cornell Logo and Name.) The insignia should not be cropped out of the logo and used alone as an identifier in social media.

Instead, use an iconic and identifiable image as your graphical representation. Consider using a portrait or a photo of your location. University Communications has provided sets of thematic graphics that you may download (see Use of these images is encouraged, but not required.