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The Brand Book

Downloads

We've compiled a page of downloads that will be useful to your project

Color Palettes

Color Palettes (3kb .zip)

Load these swatch palettes into your Creative Suite applications to have all the Cornell colors at your fingertips.

Typography

∞ Palatino External Site

If your computer does not already have Palatino installed (it should) you can purchase it from Linotype.

∞ Frutiger External Site

If your computer does not already have Frutiger installed (it might) you can purchase it from Linotype.

Print Resources

Letterhead (581kb .zip)

Refer to this guide when creating standard Cornell stationery.

Size A Envelopes (1.1mb .eps)

These templates should be used in conjunction with any correspondence (such as stationery).

Business Cards (1.1mb .eps)

A variety of examples of proper brand use (and misuse) on business cards).

11" x 17" Poster (1.9mb .zip)

A series of InDesign templates with the Cornell logo in red, black, and white.

5" x 7" Postcards (4mb .zip)

A series of InDesign templates with the Cornell logo in red, black, and white.

Magazine Covers (77mb .zip)

A series of InDesign templates with the Cornell logo in red, black, and white.

8.5" x 11" Fliers (894kb .zip)

A series of InDesign templates with the Cornell logo in red, black, and white.

4" x 9" Brochure Covers (2.7mb .zip)

A series of InDesign templates with the Cornell logo in red, black, and white.

Bookmarks (3.6mb .zip)

A series of InDesign templates with the Cornell logo in red, black, and white.

1/4-Page Ads (3.5mb .zip)

A series of InDesign templates with the Cornell logo in red, black, and white.

Cornell Logo (red) (573kb .eps)

The official logo for Cornell University in Pantone color 187. To be used in print designs only.

Cornell Logo (white) (553kb .eps)

The official logo for Cornell University in white. To be used in print designs only.

Cornell Logo (black) (479kb .eps)

The official logo for Cornell University in black. To be used in print designs only.

Web Logo (red) (451kb .eps)

The Cornell web logo is a simplified version of the Cornell logo, adapted for use on screen. Refer to the web overview for usage.

Web Logo (white) (438kb .eps)

The Cornell web logo is a simplified version of the Cornell logo, adapted for use on screen. Refer to the web overview for usage.

Electronic Media

Keynote Cover Slide (188kb .tiff)

Use this slide (or make your own identical to this) for the start of your presentation.

Keynote Page Header (333kb .key)

Use this slide (or make your own identical to this) for inner slides of your presentation.

PowerPoint Template (602kb .ppt)

Use this template for your PowerPoint presentation.

Social Media Themes

Below are a series of themes for download. Each theme includes a Twitter avatar and Facebook profile picture. It's recommended that you download one to get a sense of visual identity consistency, and also image sizes, etc.

Theme 1 (205kb .zip)

Theme 2 (84kb .zip)

Theme 3 (83kb .zip)

Theme 4 (194kb .zip)

Theme 5 (60kb .zip)

Theme 6 (67kb .zip)

Theme 7 (97kb .zip)

Theme 8 (79kb .zip)

Theme 9 (66kb .zip)