Colors
The Cornell University brand has color standards for print and web. Each color standard has two sets of colors: primary and secondary.
Accessibility Requirements
When designing for the web, all web content must conform to the accessibility standards set by the university in Policy 5.12: Web Accessibility Standards.
Based on Web Content Accessiblity Guidelines (WCAG 2.0), the criteria for level AA requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text, greater than 24px or 19px and bold. The chart below provides approved brand color combinations that meet WCAG 2.0 level AA standards.
Primary Palette
Primary colors are the officially recognized color palette for the university. These colors are critical to leverage the Cornell brand and provide clear university consistency. Logos and lockups may only be represented in Carnelian, black or white.
Color | Web (Hex) | Web accessible combinations | Example uses | |
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Carnelian |
PMS 187
CMYK (0,100,79,20) |
#B31B1B
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Dark Grey |
PMS COOL GREY 11
CMYK (48,36,24,66) |
#222222
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White |
CMYK (0,0,0,0)
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#FFFFFF
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Light gray |
#F7F7F7
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Secondary Palette
Secondary colors are used minimally as accent and utility to complement, not compete with, the primary palette. These colors may not be chosen for banners or for any place used to support the Cornell logo.
Color | Web (Hex) | Web accessible combinations | Example uses | |
---|---|---|---|---|
Blue / Link blue |
PMS PROCESS BLUE
CMYK (100,13,1,2) |
#006699
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Green |
PMS 369
CMYK (67,0,98,5) |
#6EB43F
Graphic elements only |
Highlights important features, but is used sparingly
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#4B7B2B
Any text size |
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#578E32
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Orange |
PMS 144
CMYK (0,52,100,0) |
#F8981D
Graphic elements only |
Highlights important features, but is used sparingly
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#D47500
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Secondary Red |
PMS RED 032
CMYK (0,90,60,0) |
#EF4035
Graphic elements only |
Highlights important features, but is used sparingly
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#DF1E12
Any text size |
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Navy |
PMS 7463
CMYK (100,62,12,62) |
#073949
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Dark Warm Grey |
PMS 403
CMYK (14,18,22,42) |
#A2998B
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Sea Grey |
PMS 5635
CMYK (29,8,25,24) |
#9FAD9F
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For more information about using approved colors, please request a brand consultation.