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The Brand Book

Color

Primary Color Palette

The color red is associated with energy, strength, and power. Cornell’s first association with red was the red felt banner holding cut-out white letters spelling “Cornell University” used during the October 7, 1868 inauguration of the university and its first president, Andrew Dickson White.

Color
Swatch
PMS
Four-Color Process


Red
Red

#187
C0
M100
Y79
K20


White
White

-

-


Grey
Cool Grey

#Cool Grey 11
C48
M36
Y24
K66

Secondary Color Palette

Selected to complement Cornell red, the colors in the secondary palette allow broad artistic freedom.

Color names provided are PMS numbers.
#403
#403
warm grey 3
warm grey 3
#5635
#5635
#5845
#5845

#7458
#7458
#7493
#7493
#7462
#7462
#7463
#7463

#032
#032
#144
#144
#369
#369
process blue
process blue