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The Brand Book

Typography was selected to complement but not diminish the Cornell logo.

Open type fonts can be used cross-platform (Mac and PC).

Serif fonts

(A serif is a small stroke projecting from the main stroke of a character.) Highly readable, serif fonts are suitable for a number of different applications from invitations to books, especially those with running text or those that need a formal style.

Palatino, Cornell’s primary typeface, is a modern classic serif font with a large font family available in a wide range of weights

Sans-serif fonts (without a serif)

Highly readible in small text sizes, sans serif fonts are useful where the content is not predominantly running text, such as on displays and posters.

Frutiger, Cornell’s secondary typeface, is a sans serif font with organic and clean lines, easily legible. Its large font family is available in a wide range of weights.