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The Brand Book

Use of the logo in print:

Logo Treatments in 8.5 x 11-inch Materials

Logo Treatments in Red Bar in 8.5 x 11-inch Materials

An example of what not to do: Logo does not read on photo.
Solution to a light logo on light background: the red bar is added.

Logo Treatments in 4 x 9-inch Materials

Successful logo treatments, with and without the red bar.

Logo Treatments in 11 x 17-inch Materials

Successful logo treatment.
The grey bar is added to assure legibility of the logo.