Use the Cornell logo (print version) on the front of all printed materials published by the university and its units.
Do not use the stand-alone insignia (without the “Cornell University” logotype).
Print the logo only in red (PMS 187), white, or black, as provided in the downloadable files; no drop shadows; no color behind the circle of the insignia unless the color is part of an overall background; no exceptions. — Size the logo so that its insignia is 7/8 inches in diameter. — Position the logo at the bottom of the front page, centered horizontally, with the insignia 1/8 inch above the bottom edge of the page. — Design the page so that the words and details of the logo are clearly legible.
Option (especially useful in designs in which a background image would interfere with the legibility of the logo): place the white logo atop a bar of solid red (PMS 187) or one of the other colors in Cornell’s primary color palette. The bar should measure 1-1/8 inches deep and bleed off the left and right edges and bottom of the page. Position the logo so that the insignia is 1/8 inch from the upper and lower edges of the red bar.
Do not use the Cornell logo more than once in a print communication material. (Don’t use the logo on the back cover, the mailing panel, or an inside page.)
Logo Treatments in 8.5 x 11-inch Materials
Logo Treatments in Red Bar in 8.5 x 11-inch Materials
An example of what not to do: Logo does not read on photo. Solution to a light logo on light background: the red bar is added.
Logo Treatments in 4 x 9-inch Materials
Successful logo treatments, with and without the red bar.
Logo Treatments in 11 x 17-inch Materials
Successful logo treatment. The grey bar is added to assure legibility of the logo.