All branding that represents Cornell University should do so according to policies. Most policies are available through the Department of Financial Affairs.
Policy 4.3 "Sales Activities on Campus"
Cornell regulates the use of its property for sales and other commercial activities in order to maintain a safe, attractive environment for instruction, research, and public service. For the convenience of its community, as described in this policy, Cornell University allows limited sales to be conducted on its campus in ways that are consistent with the university's mission, take account of off‐campus businesses, and comply with applicable laws and regulations.
Policy 4.10 "Use of Cornell's Name, Logos, Trademarks, and Insignias"
Cornell has adopted certain authorization procedures to ensure that the university and its campuses and units are presented to the public in a consistent, coherent manner, and that university resources are expended efficiently and effectively in alignment with brand guidelines. Cornell University allows the use of its name, and its logos, trademarks, insignias, and other indicia only with permission, as set forth in the principles and procedures of this policy.
Policy 4.11 "Establishing a New University-Related Subsidiary or Affiliated Corporation"
The university imposes tight controls on the creation of subsidiary and affiliated corporations in order to exercise responsible stewardship over the university's tangible and intangible assets, to manage risk exposure, and to facilitate compliance with reporting and other legal requirements.
Policy 4.16 "University Social Media Accounts"
The university recognizes the value of social media platforms for a range of business goals and must balance its support of social media with the preservation of Cornell's brand identity, integrity, and reputation. As described in this policy, Cornell authorizes the creation and use of university social media accounts, provided their use is professional, protects the reputation and brand of the university, and complies with Cornell policies and applicable laws and regulations.
Policy 5.6 "Recording and Registration of Domain Names"
When creating a new domain in a diverse university environment like Cornell's, most often it's important to include your college or department's name to help people associate a project or service with the unit that sponsors it. Units such as colleges, schools, and administrative departments have their own three-part domain names, such as library.cornell.edu. This policy provides the criteria for three-part domains, the method for requesting three-part domains, and alternatives.
Student & Campus Life "Postering Policy"
This policy is designed to allow campus organizations and individuals to advertise events on campus without causing damage to buildings, signage, and/or trees on or near campus.